Reviews and testimonials have indeed always been a significant element in building the reputation of a business. But because of the web the need for internet reputation management has certainly become a true necessity for local small businesses. There are a lot of websites such as Yelp.com, Citysearch.com, and MerchantCircle.com where customers of your business can go and write a review of their experience with your company. And those reviews can easily be both great and bad.
Local search is able to be a massive advantage for local companies that choose to be seen however you have to keep in mind that consumer?s reviews have likewise become a large factor in determining local search results. Of course not every review is a positive one however the more positive reviews you have the better. The key for small business owners is to be active with online reputation management.
Exactly what is online reputation management? Essentially it indicates keeping track of exactly what people are saying concerning your business. If somebody writes a positive review but if someone writes a bad review then learn why and see just what if anything you are able to do to make that customer happier or at the very least what can you discover to make sureit does not happen once more. Your customers can tell you a lot about exactly how you are doing as a business and how well your staff members are doing for you. You just have to tune in.
Here are a couple of ideas to assist with your on-line reputation management.
1.Tune in to just what your customers are saying. Go online and do a search that brings up your business. In Google Places if you turn up you?ll see a spot that lets you go over reviews. You can likewise set a Google Alert to inform you whenever somebody discusses your company. Check out the reviews. And see what internet sites those reviews are being created on. Google draws on a number of sources for reviews. Visit those spots and if you?re not already, consider becoming a member. Then you?ll have a voice too.
2. Ask your customers to rate you. The more reviews you have the better. Search engine use reviews as a factor for displaying local search results. Ask your customers to create a review for you on their favored site. If you have an email list of past customers utilize that and request reviews. You could be amazed at just how many past customers will be more than happy to do so for you.
3. Don?t at any time fake a review. Possibly you think you require more reviews. Forging them is not the solution. Ask your customers to create genuine ones. Building them up could take some time but they?ll be worth it while fake reviews will definitely come back to bite you.
4. Not every review is positive. Don?t stress that not everyone thought you were perfect. If every review was 5 stars people might start to think something was up. Getting three stars shows you?re not perfect it offers balance. And a possibility to improve that consumers experience.
Reviews are an opportunity for your company. But they do need a little online reputation management. Be active in learning just what people are saying regarding your company. It?s an opportunity for improvement and can easily help you develop consumer loyalty.
Titan Web Marketing Solutions is a Website Design, Search Engine Marketing, and Graphic Design Company that helps small businesses increase sales. If you have a small business in Middle Tennessee and need web design in Murfreesboro TN or web design in Spring Hill TN then call us at 615-890-3600.
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